radically improve information systems' semantics
what we do
HOW WE RADICALLY IMPROVE THE SEMANTICS
make it
simple
less complicated - more ‘deeply simple’
general (reusable)
wider scope - so more reusable
fruitful (extendable)
meet currently unspecified requirements or to be easily extendable to do so
objective
provide a more objective (shared) picture of the business
precise
give a more precise picture of the business